When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won’t be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

  • ThisIsMyLemmyLogin@lemmy.world
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    26 days ago

    Microsoft seem determined to make us hate using Windows 11, which was all that hard to begin with. If Macs weren’t so expensive, and Linux such a pain in the ass, I’d happily switch.

    • mrmanager@lemmy.today
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      26 days ago

      I don’t know about Linux being a pain in the ass. My kid was using first Linux on a laptop and then mac, and he wanted to go back to Linux where things make sense. He felt the mac was really confusing in where the files were. He also loved the integrated Software app where he can point and click install everything.

      Now he is learning the terminal… :)

      I think there is plenty of people who think macs are a pain in the ass too. Depends on what you are used to.

  • GreenBottles@lemmy.world
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    27 days ago

    I’m so happy that I will never have to deal with this on my home computers. At work we can at least disable it all via policies. But my god has Microsoft lost its way. What happened to making professional business products?

  • Bluefruit@lemmy.world
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    27 days ago

    As soon as they announced ads were gonna be in the start menu, i noped out of windows. I only use it for work which doesn’t bother me because im not doing anything private on my work pc.

    I switched to Fedora 40 with KDE and never looked back. My only real gripe is with making music. Getting the VSTs to work and setting up yabridge is kind of a headache that i still need to do 😮‍💨 aside from that, Linux has been my daily driver for quite a while now and im happy i switched even though im still learning.

    • Routhinator@startrek.website
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      27 days ago

      I have not dove into yabridge yet. What DAW did you go with?

      After poking around I decided to go with Bitwig and skip trying to go with getting Ableton working with Proton or Wine. I’ve actually been enjoying some of their default VSTs as I practice my piano again, but I do miss my paid VSTs a lot.

      Have been really looking around at the vsts that have native Linux support though. Was really glad to see of u-he’s VSTs worked natively.

      • Bluefruit@lemmy.world
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        26 days ago

        I’m a huge fan of reaper. Nice clean daw for a good price imo. It being cross platform was a bonus. I started making music on Windows and the best part of switching to Linux was that reaper just works after figuring out how the hell to install it lol. Some Linux stuff im ok at but im still figuring things out.

        And same here. I’m a self pianist like my grandfather was. I really like addictive keys for playing piano and was happy to see the standalone version works with bottles. But without yabridge setup, i haven’t been able to make much recently.

        Ive been looking to find a replacement for addictive keys thats native to Linux or works well at least.

  • ichbinjasokreativ@lemmy.world
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    26 days ago

    Windows really is the worst OS. You pay 150$ for the license when you buy a laptop with it pre-installed and then on top of that, they spy on you and also show you ads.

    Linux is free, does not spy on you and does not show any ads.

  • Vik@lemmy.world
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    27 days ago

    I’d be curious at the percentage of windows users actually using the store app.

    As for the context of these ads, the store would kind of make more sense than within your settings landing page, start menu, search dialog, browser nagware, solitaire app etc.

    • RmDebArc_5@sh.itjust.works
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      27 days ago

      If I remember correctly some (mainly Microsoft made apps) are store only and some system apps are updated through it so probably a large part of users use it

      • shalafi@lemmy.world
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        27 days ago

        Anecdotally, I don’t know anyone that uses it. In the years working IT since the Store came out, not a single coworker has asked me about it.

        Logging into my customer’s computers and I don’t see any evidence that they use it either.

      • conciselyverbose@sh.itjust.works
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        27 days ago

        The more relevant question IMO is what proportion of software (or by revenue) is installed through the Windows store.

        Because compared to android (even counting Amazon fire and whatever other third party devices), I’m guessing that’s pretty low.

      • Vik@lemmy.world
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        27 days ago

        This is a fair point, an I had considered this to be a case but the store is capable of automatically updating apps in the background. I believe this is the default behaviour but I could be mistaken.

        There is also a chance a user may be directed to the store if they’re required to buy the HEVC or install the AV1 system plugins.

  • ShittyBeatlesFCPres@lemmy.world
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    27 days ago

    I would say a “recommendation” is an ad when an accountant is involved instead of (or in addition to) a curator. Even if it’s Microsoft recommending Microsoft’s products, department budgets probably track that internally (though I’m sure the official accounting is done in a way that shifts profits to a tax haven).

    • r00ty@kbin.life
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      27 days ago

      Yeah, basically as soon as money changes hands, a recommendation becomes an ad.

  • sylver_dragon@lemmy.world
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    27 days ago

    While I hate ads as much as the next person, I’m having trouble getting outraged by ads in an app store. “Recommendations” are kinda par for that course. Sure, it would be nice if those “recommendations” actually reflected stuff I was interested in and not just who paid Microsoft the most for ad placement. But, I also aggressively turn off telemetry (and actually don’t use Windows at home). So, it’s not like I expect useful recommendations anyway.

  • EnderWiggin@lemmy.world
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    26 days ago

    The ads are in the app store. I don’t really understand why that’s a problem. Although I’m probably the only tool out there that actually likes Windows 11.

  • werefreeatlast@lemmy.world
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    26 days ago

    So anyway, welcome to computing 101, first you’re going to create a new folder for your stuff. So let’s do this, grab the mouse, and;

    Right click->watch ad->New Folder

    Mr Bob! The mouse bit me and now I can’t stop the commercials!

  • Ioughttamow@kbin.run
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    27 days ago

    I’m just riding win10 until I finally nab a new gpu and 5700x3d. Htpc and media server are running mint, I think I’ll change the server distro next time I upgrade the hardware though

  • flop_leash_973@lemmy.world
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    27 days ago

    This is not gonna stop until the consumer puts their money where there mouths are and stops using Windows until Microsoft back peddles. Money is all a company understands so that is where you need to hit them if you want them to listen. But as a group the consumer has a very weak constitution when it comes to having to do something that is good for them in the long term but causes them short term inconvenience. A lot of parallels to the modern corporate world in that.

    • Lost_My_Mind@lemmy.world
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      27 days ago

      Isn’t something like half of Windows purchases from businesses though?

      And I feel like the younger crowd isn’t even buying PCs. Just tablets and phones.

      So, nothing will change, because businesses don’t care if Jerry from accounting has to look at a bud light advertisement as a recovering alcoholic.

      And PCs might fade away like typewritters did.

      But don’t worry. Printers will still exist wirelessly. They’ll still have a finicky driver that breaks if you even look at the printer, and it’ll still use ink that costs as much as a mortgage on a subscription model.

      Because fuck trees!

    • lustyargonian@lemm.ee
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      27 days ago

      Could it be that consumers are putting money where there mouths are and this is just Microsoft desperately trying to increase their margins since their business isn’t growing anymore?

      I mean the more people move away, the more likely it is Microsoft would milk the ones who can’t.

      • dodos@lemmy.world
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        26 days ago

        Especially considering the news on poor adoption rates for windows 11, I wouldn’t be surprised if this is the case. It could also be an explanation as to why we are only seeing these ads added to w11 right now.

  • CrowAirbrush@lemmy.world
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    26 days ago

    I’m so done with companies claiming my house for their ads.

    It’s my house i decide what makes it in as i pay the rent and i bought these devices, so fuck off.