The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • corsicanguppy@lemmy.ca
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    3 months ago
    1. Caffeine is addictive,
    2. sugar gives you the zoomies, and
    3. frothy milk is delicious.

    That’s the coffee part handled, anyway. The only improvement would be allow for alcohol, I think, as I’m really sure an irish coffee all day would improve my morning commute – the bus driver would be so much more relaxed!