It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I appreciate some of the tech. GPS, connecting phones to the infotainment, backup cameras. You know, the things that actually improve the car. Heck I’ll even take push to start. But for the love of God don’t put essential controls and climate control on a touchscreen. If I get hit with a pile of slush from a driver on the other side of the road and need to engage my windshield wipers immediately, a touch screen is a recipe for disaster. Also, bring back the PRNDL stick. I don’t care if it’s an automatic I need to know what gear I’m in immediately without needing to look away from the truck in front of me that’s backing up at a stop light because he thought he could make it.