Imagine your car playing you an ad based on your destination, vehicle information—and listening to your conversation to determine the right time to play it.

It could also identify your voice and recognize you and your ad preferences, and those of your passengers.

Why…

  • Storksforlegs@beehaw.orgEnglish
    26·
    3 months ago

    Hey other automakers looking for an exciting new feature, you can always advertise NOT snooping as a feature and “add value” without having to do squat. Think about it, less scummy companies! (if they still exist)

    • Joe@discuss.tchncs.de
      21·
      4 months ago

      Lots of ideas are patented, especially by large companies. Some ideas are pursued by the company themselves, while others sit in the patent war chest to (maybe) generate passive income and help with future litigation. Very occasionally they are used for prevention.

      Regardless, such a system would be a reason for many people to avoid buying a particular car or brand of car.

  • DosDude👾@retrolemmy.com
    28·
    4 months ago

    If it recognizes me it would know my ad preference is none. What is it with paid items/subscriptions and ads? I already paid. Fuck off. If I see paid stuff with ads I go out of my way to not use it.

    • ChaoticNeutralCzech@feddit.orgEnglish
      16·
      4 months ago

      Well, then you’re going to hear

      Limited offer! Sign up until September 30 for Ford Fun Plus and get a year of ad-free rides at just $10 per month!

      most of the time, much like Spotify.
      (Last time I was in a Spotify-“enhanced” waiting room was 6 years ago so no idea if that still holds.)

  • cmnybo@discuss.tchncs.deEnglish
    37·
    4 months ago

    Used cars are going to get much more valuable with all the enshitified crap they keep putting in new cars.

    • psud@aussie.zone
      2·
      3 months ago

      As much as people hate Musk, Tesla is unusual in that they allow you to opt out of all connectivity. Get no updates, send no video, audio, or data to the company

    • calabast@lemm.ee
      30·
      4 months ago

      I feel like there might be an emerging market for a car company that makes new, safe cars with very low tech computer systems.

      Ah who am I kidding, I wish there was a market for all kinds of functional-but-not-enshittified products out there, but the complete lack of them shows the entrenched powers that be will stomp out any attempt to upset the terrible status quo.

  • floofloof@lemmy.caEnglish
    6·
    3 months ago

    If it works like most AI ad engines, it will keep advertising more of the same Ford car you just bought.