Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.

    • wjrii@lemmy.world
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      23 hours ago

      And plenty MAGA asshole enough to have hired a neo-nazi to set sale pricing.

    • Rozz@lemmy.sdf.org
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      17 hours ago

      You don’t have to be smart to put two numbers in your price like that, just a nazi.

      • qantravon@lemmy.world
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        23 hours ago

        No, that’s the point of a dog whistle. Those in the know understand, and they don’t want outsiders to notice. One of the best ways to combat these people is to let everyone in on their “secret” codes, so we can see exactly who is putting their hat in with the Nazis.

    • Wrench@lemmy.world
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      17 hours ago

      I don’t think he’s stupid enough not to know what those numbers mean. The crowds he hangs out with, there is zero doubt he has seen those tattoos on more than a few faces in the MAGA crowds.

      I don’t necessarily think he was even aware of the price tag, or thought about a proposed sale enough to notice. I think the chances this was one of his nazi employees is higher than him setting his own sales price himself.

      He doesn’t seem to be coherent enough to be running day to day things like that, when his focus is getting in front of any camera willing to record him.

    • gedaliyah@lemmy.worldM
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      23 hours ago

      That was my first instinct, but no… The specific inclusion of 14 & 88, together and in that order?

      Walmart just did it to be noticeably less than competitors, who often would price items ending in .99, .98, or .97.

      • Tujio@lemmy.world
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        22 hours ago

        I thought that those were levels of price reduction.

        .99 is normal

        .98 is on sale

        .97 is deep sale, never going to be cheaper

        That’s how my buddy who worked at WallyWorld 20 years ago explained it.

  • Veedem@lemmy.world
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    23 hours ago

    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

      • Veedem@lemmy.world
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        22 hours ago

        Maybe though I don’t like using someone’s addiction to poke fun. He did a really good job of overcoming it originally and then pissed it all away like so many other’s left in Trump’s wake.

  • UmeU@lemmy.world
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    13 hours ago

    He might as well be walking around with a Hitler mustache claiming ignorance. I could totally see him doing that.

      • partial_accumen@lemmy.world
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        14 hours ago

        They’re going to hand over good money for a lumpy pillow from a two bit con artist and part time insurrectionist. Isn’t that punishment enough for the shopper? Nothing we could do to the redirect would punish them worse than having to use a a Lindell lumpy pillow.

        • FuglyDuck@lemmy.world
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          14 hours ago

          It at least half will complain about the couch porn to Mike… or at least to the chat bit…

          So it’s meant to annoy Mike even more.

          And as far as I’m concerned… he can’t be punished enough.

          • partial_accumen@lemmy.world
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            14 hours ago

            And as far as I’m concerned… he can’t be punished enough.

            I was referring to punishment for his shoppers. You can bet Mike doesn’t sleep on one of his own lumpy pillows, even if he should be in prison for his actions trying to overturn democracy.

  • nothingcorporate@lemmy.world
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    19 hours ago

    Mike Lindell did a Nazi dog whistle, not surprised.

    Mike Lindell claimed he had no idea about how super Nazi it was: not surprised.

  • Samvega@lemmy.blahaj.zone
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    23 hours ago

    This guy could kidnap orphan babies to strap his car and crash it into a wall and ‘claim ignorance’ that what he did was unethical and/or illegal.