• CosmoNova@lemmy.world
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    14 hours ago

    So they introduced shorts just to… lengthen them? The people behind Youtube are so incredibly lost it’s almost unbelievable.

    • misk@sopuli.xyz
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      13 hours ago

      They introduced Shorts because TikTok threatens their monopoly. TikTok raised max length some time ago so they do it too. Now US is going to ban TT and they’re trying to clone some easy to implement stuff in hopes of getting users that won’t move to Instagram. Don’t see that happening because Google doesn’t understand what makes TT so popular. It’s kind of funny that TT recently implemented horizontal videos and it’s as half-assed as Google attempt at vertical ones.

      • Stovetop@lemmy.world
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        13 hours ago

        I feel like we’ll be having the same conversation about YouTube Shorts in 10 years as we are having about YouTube Gaming today.

        Which is to say none.

    • Addv4@lemmy.world
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      14 hours ago

      They’ve begun to realize how they’re kinda impossible to really make a profit off of.

      • Chozo@fedia.io
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        3 hours ago

        Not really. I’ve seen plenty of sponsored YT Shorts, properly tagged and everything so YT’s definitely got the infrastructure in place to monetize Shorts. But most sponsors aren’t going to pay for a Short because… well, it’s too short, so those tend to be few and far between.

        However, Shorts aren’t profitable for their ability to directly monetize your content, they’re profitable for their ability to drive a LOT of new viewers to your longer-form content. The Shorts algorithm is very aggressive at referring you to channels you aren’t subscribed to, and that has helped a lot of creators get very large followings, very quickly.

        Thor/Pirate Software is an excellent example of this; he’s always had a pretty decent following, but once he started putting out YT Shorts, his subscriber and view counts began skyrocketing, which has also overflown into new Twitch subscribers, as well. He started with a small but healthy community, and has blown up into a huge, multi-platform community, and has easily doubled his YT earnings since engaging with Shorts.

        Shorts are very helpful to creators right now. More creators need to realize that creating YT Shorts is basically creating ads for your own YT channel, on YT, for free. It’s probably the closest thing to “IRL money dupe glitch” that there is.

  • 667@lemmy.radio
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    7 hours ago

    The very first video on YouTube was 19 seconds.

    Then videos got so long they created shorts.

    Now shorts are longer than the first YouTube video.

    We’ve come full circle.

    A three minute short is not a short, it is a video lol

  • shortwavesurfer@lemmy.zip
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    14 hours ago

    You know, if I was going to ask for shorts to go in either direction, I would ask them to be shorter, because short shorts are better.

  • Tony Bark@pawb.social
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    13 hours ago

    Pretty soon they’ll be 10 minutes, and then longer, and eventually they’ll be just like any other YouTube video, except in vertical.

    • metaStatic@kbin.earth
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      12 hours ago

      with no video controls so you just have to watch the whole thing.

      oh you missed something, better watch the whole fucking thing again, with ads of course.

  • ContrarianTrail@lemm.ee
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    6 hours ago

    Good news to those watching shorts (I guess) and completely irrelevant information to the rest of us.