“What you see right there is variable pricing,” Bowser told The Washington Post. “We’ll look at each game, really look at the development that’s gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.
AKA corporate greed.
You should go visit every game company and tell them how they are all doing it wrong. You could call yourself the Department of Gaming Efficiency