I think it highly depends on the person. I have never been a ‘brand loyal’ type person. It was very likely Linux users clowning on Windows and OS X that got me interested enough to check it out.

I do believe you though, some people even if you simply try to correct their misconceptions about Linux get super defensive. It’s like Stockholm Syndrome, but for OS’s.

The most succesful campaigns I have seen has been to gently introduce people to Linux and let them play around with it.

I think the Steam Deck is helping in this area. People turn on ‘Desktop Mode’ just to try it and see that it’s not some scary esoteric thing, but basically works just like Windows or Mac.