Leeds told Ars that the RSL standard doesn’t just benefit publishers, though. It also solves a problem for AI companies, which have complained in litigation over AI scraping that there is no effective way to license content across the web.

"If they’re using it, they pay for it, and if they’re not using it, they don’t pay for it.

…

But AI companies know that they need a constant stream of fresh content to keep their tools relevant and to continually innovate, Leeds suggested. In that way, the RSL standard “supports what supports them,” Leeds said, “and it creates the appropriate incentive system” to create sustainable royalty streams for creators and ensure that human creativity doesn’t wane as AI evolves.

This article tries to slip in the idea that creators will benefit from this arrangement. Just like with Spotify and Getty Images, it’s the publisher that’s getting paid.

Then they decide how much they’ll let trickle down to creators.