Ironically ads exist almost exclusively to raise prices.

Anyone can buy corn, but to purchase premium corn you need to have the value communicated too you. Maybe the corn comes from a riverbank somewhere, maybe it’s been infused with peppercorns.

But to charge more for that corn you need to convince people to spend more on it. The more “reasons” you have to buy it ie. Peppercorns. The more you can charge