In 2012, 2 Bros location on Avenue of the Americas entered a price war with a nearby dollar slice shop called Bombay Fast Food/6 Ave. Pizza. The price at both establishments reached a low of 75¢ in March before they agreed to fix the price at $1 in September.
This was one of the few times that, for a brief, beautiful moment in time, the consumers benefited. It should also be noted that the photo here is not of either dollar slice place on 6th Ave, but of another dollar slice place on 9th Ave. (I haven’t been in a while but I used to prefer 99¢ Fresh Pizza to 2 Bros.)