In 2012, 2 Bros location on Avenue of the Americas entered a price war with a nearby dollar slice shop called Bombay Fast Food/6 Ave. Pizza. The price at both establishments reached a low of 75¢ in March before they agreed to fix the price at $1 in September.
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before they agreed to fix the price at $1 in September.
Probably not going to be enforced, given the context, but I believe that this is illegal.
https://en.wikipedia.org/wiki/Price_fixing#United_States
Price fixing is an anticompetitive agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand.
In the United States, price fixing can be prosecuted as a criminal federal offense under Section 1 of the Sherman Antitrust Act.[3]
Criminal prosecutions must be handled by the U.S. Department of Justice, but the Federal Trade Commission also has jurisdiction for civil antitrust violations. Many state attorneys general also bring antitrust cases and have antitrust offices, such as Virginia, New York, and California. Further, where price fixing is used as an artifice to defraud a U.S. government agency into paying more than market value, the U.S. attorney may proceed under the False Claims Act.
Private individuals or organizations may file lawsuits for triple damages for antitrust violations and, depending on the law, recover attorneys fees and costs expended on prosecution of a case.[4][5] If the case at hand also violates the False Claims Act of 1863, in addition to the Sherman Act, private individuals may also bring a civil action in the name of the United States under the Qui Tam provision of The False Claims Act.
Under American law, exchanging prices among competitors can also violate the antitrust laws. That includes exchanging prices with the intent to fix prices or the exchange affecting the prices individual competitors set. Proof that competitors have shared prices can be used as part of the evidence of an illegal price fixing agreement.[5] Experts generally advise that competitors avoid even the appearance of agreeing on price.[5]
This was one of the few times that, for a brief, beautiful moment in time, the consumers benefited. It should also be noted that the photo here is not of either dollar slice place on 6th Ave, but of another dollar slice place on 9th Ave. (I haven’t been in a while but I used to prefer 99¢ Fresh Pizza to 2 Bros.)
So Buck A Slice from Cyberpunk could be real, huh?
Love me a dollar slice. But I usually get pizza from a place near me. $4.50 for a slice with toppings, but they’re big so it’s like a whole meal.
