Got some gruyere at the store. Never had it. I love cheese. Opened it up and got punched by a strong funk. Was excited for strong flavor. Tried it and it was nothing like the smell. It’s mild. Good, but not at all what I expected based on the smell. It’s somewhere between parmesan and mozzarella. I like it but the difference between opening package and tasting was weird.


Depends. If you get Gruyere in the US, there’s zero relation to Switzerland there. The US declared gruyere a generic name and so its Swiss or French name protections are void there and thus no guarantee about origin is made.
In the EU there’s the difference between (Swiss) Gruyere and French Gruyere which are quite different according to Wikipedia.
Thanks for this great answer! I was thinking about swiss-style (like with the holes) and didn’t even consider that some cheese might be imported from actual Switzerland!