In 2021, Hara partnered with Xiaomi, designing a new logo for the company, which was unveiled on 31 March 2021. Hara and his company converted the previous square logo into a combination of a square and a circle. He earned $300,000 from the project.

Reconsidering my life choices right now…


If you haven’t seen the Pepsi logo redesign doc from 2008 or 2009… well I hope you haven’t eaten anything recently.
It starts off doing some weird stuff with circles, the golden ratio, and old pepsi logos, slowly building to a frankly cultish crescendo of absurd marketing wankery.
“Absurd marketing wankery”
You saved the best for last. Well done.