A new spin in the surveillance logic seems to be developing. The surveillance is of course still happening and expanding. But also it does not seem to matter that much anymore.

The promise of the surveillance logic was that state actors or large companies find out some “hidden truth” about citizens, to target them with more tailored ads or repress them based on some evidence.

Today, it seems that this logic becomes less important. Surveillance tools are still there, but they become more of a gimmick. The findings do not seem to matter that much anymore, repression happens based on vibes.