Thousands of active-duty military personnel may have been “pressured” into seeing the Melania documentary at cinemas around the country, a watchdog has warned.

The $75 million Amazon film opened last week to $7 million at the box office—despite universally terrible reviews.

According to the Military Religious Freedom Foundation, those numbers have been artificially inflated by pressure from MAGA-aligned officers leaning on their troops to buy tickets.

“People are scared,” Mikey Weinstein, president and founder of the MRFF, said. Weinstein said he has received letters from members of the U.S. military at eight facilities worldwide, complaining that their superiors encouraged or pressured them to see the film.

“Nobody that I know wanted to go except for those that did not want to get jacked up by our unit commander for not attending,” one of those members told Weinstein in a letter seen by journalist Jonathan Larsen.

  • MousePotatoDoesStuff@lemmy.world
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    1 hour ago

    I read this elsewhere and I thought it was satire.

    Well, at least hopefully this will cause dissent in the army as they stop taking him seriously.

  • Gammelfisch@lemmy.world
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    4 hours ago

    Did the asswipes force the soldiers to pay an admission fee to watch the crap film? The drunk wife beater also wants the North Korean fake clapping and tears.

    • CaptPretentious@lemmy.world
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      3 hours ago

      It does read like that. That various “superiors” were “encouraging” people to go see it in the theater. Pretty much the only way to inflate the numbers and avoid “military uses millions of dollars to buy tickets for a movie”.

  • BarneyPiccolo@lemmy.today
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    6 hours ago

    Kelly told them they don’t have to follow illegal orders, and forcing them to watch this movie sounds like a war crime.

    • hector@lemmy.today
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      6 hours ago

      Good god, this sounds like some shit they would do to those torturees at guantanamo, force them to watch this shit on repeat until they confess.

      I shouldn’t make light of it we did some horrific torture at guantanamo, probably still do, popular music and movies is actually part of it, playing the same music on repeat, hot and cold temperature changes, stress positions, all sorts of disgusting shit, along with sexual abuse.

      We stopped pretending to be a civilized country in 2001.

  • Grandwolf319@sh.itjust.works
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    19 hours ago

    If they’re gonna do propaganda, why is it in the most pathetic way?

    Shouldn’t it be a film about national pride or something like that?

    • RunawayFixer@lemmy.world
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      6 hours ago

      I suspect that it’s a reaction to the various successful media projects by Michelle Obama. In Trump’s mind, the Obamas are making him look bad by being smart/successful/…, so this is Trump’s attempt at showing that his first lady too can create a successful media project. Because the Trumps are tasteless and have surrounded themselves with sycophants, there wasn’t anyone around to tell them how crap the movie was, so it got released as it is.

      The big tell that this was Trump’s attempt at trying to one up the Obamas, is that once it became obvious that the Melania movie was bombing, Trump posted a super racist video about the Obamas. He tried to one up the Obamas creatively, failed, and then resorted to insults.

      Meanwhile Melania is 28 million dollar richer, so as usual she probably doesn’t care that much about how bad this makes her look.

      • hector@lemmy.today
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        6 hours ago

        It’s not that they don’t know the movie is shit, it’s that they don’t care. They are happy juicing it to have good numbers even when everyone hates it. Just as the president is happy having his name on something where all the people in it hate him, he’s happy having a nobel peace prize on his mantle that was given to someone else.

        He’s just a pathetic man, and can’t or won’t hide it in his old age as he loses control of his faculties and the party leads him around by the hand to dismantle his America First Legacy and the like. Talk about Sad.

    • Sheep Herder@lemmy.world
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      12 hours ago

      Because it works. Most of Trumps propaganda is pathetic, but it still works doesn’t it. Still in power, escalating more and more.

  • Whostosay@sh.itjust.works
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    1 day ago

    Lol thats not a $75M film. That’s an $82M film because that 7 million in sales was also spent by the same people who made it.

    • Corkyskog@sh.itjust.works
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      5 hours ago

      Its actually a 50M film with a 25M advertising budget… They haven’t even made their advertising expenses back.

  • anon_8675309@lemmy.world
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    18 hours ago

    Maybe they’ll be mad enough to disregard illegal orders next time they’re ordered to do something illegal.

  • danc4498@lemmy.world
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    1 day ago

    “Against their will” sounds funny in context. I was forced to do plenty of things in the military against my will. Most dealing with PowerPoint presentations.

    • themeatbridge@lemmy.world
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      1 day ago

      Isn’t the point of joining the military is to surrender free will? That’s one of the many reasons I didn’t want to.

      • RunJun@lemmy.dbzer0.com
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        1 day ago

        In war, mostly yes. But the majority of the time, they only control your work hours. There’s a ton of caveats to that but day to day, it’s like any other job. But they cannot make you spend money on something like this. I don’t know if I could have not laughed in their face for trying to pressure that.

        *This varies more or less depending on the branch.

  • takeda@lemmy.dbzer0.com
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    1 day ago

    The ironic thing is that if it was a real documentary, talking for example how they met, how she got citizenship, her involvement in his businesses etc then a lot of people would watch it. Heck, I don’t care about movies about first lady, but I would watch it.

    It’s just for some reason they want to keep so far away from those topics they n made it about the 20 days before second inauguration.