• roofuskit@lemmy.world
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    2 days ago

    Are you talking about LEGO right now? I think the 75 year old privately held company might know what they’re doing. It’s a gimmick to spur conversation about their brand.

    • a_non_monotonic_function@lemmy.world
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      22 hours ago

      Are we talking about Lego now? The same storied institution that nearly folded entirely around 2003 to 2004? The same company that buy 2003 was losing about a million dollars a day?

      Overexpansion, gimmicks, and other issues nearly caused the storage institution to stop existign in relatively recent history.