TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

  • WindyRebel@lemmy.world
    link
    fedilink
    English
    arrow-up
    25
    ·
    9 hours ago

    Ok, but what are the counts for uninstalls generally? 150% sounds like a lot, but if it’s only a thousand uninstalls a week then it’s only jumped to 1,500 uninstalls. When there are millions of users, that’s…not very much.

    I’m not arguing against progress. I’m just saying they are making it sound like this big exodus when it might be minimal in reality.

    • Joelk111@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      5 hours ago

      If they’re up 150% and it was 1000 before, it’d now be 2500. Your point still stands, of course.

      • WindyRebel@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        2 hours ago

        Yes, you’re correct. Math is difficult and I forgot to add the 100% on top of the original number. Thank you!