As a moderately broad shouldered guy who prefers side sleeping, I need robust pillow support.
I find that no pillow I buy, at any price, will last more than six months before its going flat every night.
Am I upset about about something that’s perfectly normal here?
Like the “normal amount of toilet roll,” I feel like this is one of those things that we never know what is normal for others.


We don’t have Costco here but I hear your point.
Fast fashion pillow time.