Massive companies demand uniformity in flavor. McDonald’s puts huge amounts of effort into making sure that a big mac in Maine tastes exactly the same as a big mac in LA.

this is also why in-n-out expanded very slowly for a while. it’s about making sure your supply chain can handle the growth and you can train the employees to keep the culture of the chain.

when they expanded too fast, their burgers got soggy. they haven’t fixed that.