Seriously. I don’t want to install something on my phone when the dev is just using a WebView, if that’s what it’s called. When the app is basically just a website with the browser hidden.
What’s the reason for that? To attach the customer? To sell the app for money? Is there more ad revenue that way? Do you reach more people?
(Are there any good reasons for it, too? Security, maybe?)
I think there’s a big one that you’ve missed and it’s that most people are not like most people here. Believe it or not there are many people out there whose first instinct is to search their app store for what they want. They walk among us.
If I’m McDonald’s, and a significant number of my customers search for me and instead get KFC and Burger King as top results with no McDonald’s app in sight, it’s seen as a marketing problem.