Now that we’re through that, we’re able to resume our standard approach," co-chief executive Greg Peters said on a call with analysts to discuss its latest quarterly update.
The gains are an ironic twist for a firm that resisted calls to sell ads for years, saying such a move would hurt the viewer experience and complicate its business with privacy risks and other issues.
But the company was jolted by an unexpected subscriber decline in the first half of 2022, followed by a fall in profits, which prompted it to seek out new ways to bring in new viewers - and more money.
But the programme has sparked excitement on Wall Street since selling ads, on top of subscriptions, has the potential to bolster the money a company can earn per account.
Netflix said it had offered a strong slate of programmes, including hits like the Beckham documentary series and Adam Sandler’s Leo.
The platform received 18 Oscar nominations on Tuesday, including “Best Picture” for Maestro starring Bradley Cooper and Carey Mulligan.
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Now that we’re through that, we’re able to resume our standard approach," co-chief executive Greg Peters said on a call with analysts to discuss its latest quarterly update.
The gains are an ironic twist for a firm that resisted calls to sell ads for years, saying such a move would hurt the viewer experience and complicate its business with privacy risks and other issues.
But the company was jolted by an unexpected subscriber decline in the first half of 2022, followed by a fall in profits, which prompted it to seek out new ways to bring in new viewers - and more money.
But the programme has sparked excitement on Wall Street since selling ads, on top of subscriptions, has the potential to bolster the money a company can earn per account.
Netflix said it had offered a strong slate of programmes, including hits like the Beckham documentary series and Adam Sandler’s Leo.
The platform received 18 Oscar nominations on Tuesday, including “Best Picture” for Maestro starring Bradley Cooper and Carey Mulligan.
The original article contains 573 words, the summary contains 172 words. Saved 70%. I’m a bot and I’m open source!