This is great. I’ll wait to see the actual proposed legislation before judging it, but this summary indicates to me that the bill is severely lacking in two major respects. Unless it is missing from the summary, it doesn’t appear to address data security requirements nor does it place limits on the types of data that can be collected.
Regardless, this is a step in the right direction, I just hope it isn’t the only step and that it has some significant teeth. Most legislation like this seems to just be a tax on companies rather than a true penalty.
This is great. I’ll wait to see the actual proposed legislation before judging it, but this summary indicates to me that the bill is severely lacking in two major respects. Unless it is missing from the summary, it doesn’t appear to address data security requirements nor does it place limits on the types of data that can be collected.
Regardless, this is a step in the right direction, I just hope it isn’t the only step and that it has some significant teeth. Most legislation like this seems to just be a tax on companies rather than a true penalty.
It’ll likely be a federal version of the current state regulations that ad agencies already need to abide by. I wouldn’t get too excited.