The Army reportedly spent millions getting Dwayne ‘The Rock’ Johnson and his United Football League to drive up recruitment, only to end up losing enlistments.
The failed deal comes after the Army National Guard blew $88 million on a deal with NASCAR, that also yielded 20 recruits, according to USA Today.
I can’t help but feel 88 million could possibly be used for other personnel retention efforts, which might help the fact that every veteran, positive or negative about the US, will tell you the same goddamn thing - don’t join, because the military doesn’t give a fuck about your wellbeing.
It was $88M for 0 recruits, per that USA Today article:
The Guard received 24,800 recruiting prospects from the program in 2012, documents show. In those cases, potential recruits indicated the NASCAR affiliation prompted them to seek more information about joining. Of that group, only 20 met the Guard’s qualifications for entry into the service, and not one of them joined.
The $88M was National Guard spending on nascar from 2011-13. The 20 recruits who made the right choice were just in 2012, but the military.com article that daily beast is reporting on says ‘potentially no recruits’ when describing the whole nascar deal.
The craziest part to me is the 25k prospects yielding 20 qualified candidates. 99.92% were unfit for service.
I wonder what the reasons were. Probably some had allergies or some minor shit like that. With the amount of waivers these days, there’s probably only 20 people in the military who are actually fit for service
If they spend that $88 million on actually providing the benefits they promised it would have been not wasteful in the first place but also would have gotten more recruits.
I can’t help but feel 88 million could possibly be used for other personnel retention efforts, which might help the fact that every veteran, positive or negative about the US, will tell you the same goddamn thing - don’t join, because the military doesn’t give a fuck about your wellbeing.
It was $88M for 0 recruits, per that USA Today article:
The $88M was National Guard spending on nascar from 2011-13. The 20 recruits who made the right choice were just in 2012, but the military.com article that daily beast is reporting on says ‘potentially no recruits’ when describing the whole nascar deal.
The craziest part to me is the 25k prospects yielding 20 qualified candidates. 99.92% were unfit for service.
Well they did advertise at NASCAR…
No sir, for the 215th time you cannot already have a pacemaker. Next!
I wonder what the reasons were. Probably some had allergies or some minor shit like that. With the amount of waivers these days, there’s probably only 20 people in the military who are actually fit for service
It’s that strict conservative diet of pork cracklin’s, copenhagen and budweiser.
Yes, but it is recruits that they’re desperate for.
They could have had over 4x the effectiveness by simply offering 88 18-yearolds $1 million dollars each to enlist.
Yeah, seriously. Word of mouth is stronger than advertising, and its very negative for the military
If they spend that $88 million on actually providing the benefits they promised it would have been not wasteful in the first place but also would have gotten more recruits.