• qprimed@lemmy.ml
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    15 days ago

    as is traditional, one of our corporate innovators seeks to protect citizens (never simply consumers, no, no!) with a defensive patent - sure to now be locked away in a safe until natural corporate patent expiration 1000 years hence.

    now and forevermore we shalll sing in praise of this beneficent corporate citizen and their efficacious lawyerly thrust deep into the heart of our once inevitable (but now vanquished) future boring dystopia of ads beamed directly into our brains 24/7.

  • UltraGiGaGigantic@lemmy.ml
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    15 days ago

    Imagine trying to use your finger to click the tiny x of the ad that covered your windshield while you’re on the highway

    • tetris11@lemmy.ml
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      14 days ago

      They would never do that, that would be dangerous. But at red lights, or when you first start the motor, or at the gas station? Oh you betcha betcha betcha

  • wander1236@sh.itjust.works
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    15 days ago

    Not to defend the mega corporation, but companies file patents for ridiculous things all the time that never end up actually being made or used.

    • bzz@sh.itjust.works
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      15 days ago

      Yeah this was probably some rank and file employee that was trying to cash in on that sweet patent filing bonus Ford probably provides

    • Eager Eagle@lemmy.world
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      15 days ago

      Exactly. A few months ago the headline was a patent of Roku hijacking HDMI to show ads.

      I’ll save my energy to be pissed off when this garbage actually makes it to market.

  • tabular@lemmy.world
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    15 days ago

    If it’s MY car why would adverts be in it? What’s next, adverts in my shed?

  • Daemon Silverstein@thelemmy.club
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    15 days ago

    “The system can listen to conversations”.

    What a timely coincidence! Patent got published basically at the same time Meta’s, Google’s and Microsoft’s “Active Listening” got public as well. 🤔

  • winkly@lemmy.world
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    14 days ago

    What if you could lease a car in exchange for watching ads and maybe even potentially displaying them for others to see…