YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • arc@lemm.ee
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    1 month ago

    People pay YouTube instead of using an adblocker?

    • underthesign@lemmy.world
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      1 month ago

      Please tell me a simple, idiot-proof way to block YT ads on all devices incl. Mobiles, Shield etc. that doesn’t require something complex like piHole, works outside the home (family’s phones etc. ), and doesn’t risk blocking stuff it shouldn’t. That’s my trouble. Premium solves all of that, while bringing other small benefits. Maybe there’s a better way.

      • mechoman444@lemmy.world
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        1 month ago

        Easy peasy. Lemon squeezy.

        Firefox-ublock (even better on Linux but not required)

        Revanced for mobile.

        Pihole doesn’t stop youtube ads anyhow.

      • Mad_Punda@feddit.org
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        1 month ago

        I’m in the same boat, but I think this hike still will make me cancel my family plan. Less time on YouTube is probably good anyway.

    • samus12345@lemmy.world
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      1 month ago

      I use the PS5 to watch YouTube on the TV, no way around the ads there. But no way in hell I’m paying them!

    • TheGalacticVoid@lemm.ee
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      1 month ago

      Creators get way more money with Premium viewers than ad-based ones, or at least it used to be that way.