Gamers want AI, right?
/s
The publisher is restructuring around five ‘creative houses’ by implementing cost-cutting, project cancellations, and a return-to-office mandate.
“We’ll become gamer-centric by fucking our employees even more”
implementing cost-cutting, project cancellations, and a return-to-office mandate.
Yes, as a gamer, I cannot count the number of times I’ve thrown the controller down and screamed “WHY WON’T THESE EMPLOYEES RETURN TO THE OFFICE?!”
Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a “radically new” value-creation model and become a more “gamer-centric” organization to find its footing in an increasingly competitive and selective triple-A market.
Good! Realizing it needs to be about the gamer again not just shareholder value.
“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.
Oh god damnit nevermind, the boycott continues
“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.
I can’t 😂😂😂 This is so funny, OMG… I swear I’d retire if my job is to write comedy. There’s no topping this shit… it’s like an absurdist Tim and Eric sketch 😂
I honestly don’t know how they’re so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say “More GenAI, more recurring payments, more Games as a Service”. I just, I don’t know man. I don’t want layoffs but man they really just don’t get it do they?
Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don’t even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?
ChatGPT, generate for me a press release that will excuse the firing of another 10,000 employees.
Gamers love it when games are cancelled!
I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.
Don’t forget value-creation and growth! It’s what gamers crave!
Only way to get AAAA games. Makes sense!
video game company wants to become more gamer friendly
Wait what? Isn’t being gamer centric what making video games is about?
Nope. Konami became gambler centric with pachinko and if I remember correctly Ubisoft previously announced they were going all in on Blockchain.
Yeah that company is cooked. They likely won’t last another decade and are going to make moves to look enticing for a buyout and pad the CEOs golden parachute. Fuck them and their millionaire management who are disconnected from reality and destroyed the careers of many creative people they fired under their feet.
I guarantee private equity is circling them like a flock of buzzards smelling death. This is why they’re preemptively making the same actions that a private equity company would do after acquisition, layoffs, restructuring “bold new plans” and a bunch of lip-service to inflate value before divvying up any resources of value like licenses and senior programmers to form a new brand, and throwing the rest away.
I think this thing with Tencent is the only buyout they’re going to get.
Literally the only way to do this is fire the first 3 or 4 levels of upper management.
This would collapse the company instantly. They need to make sure a good followup is available. Because most are not and are even worse, either through greed or incompetence. And yes, it could be way worse than current leaders. Because if it was that easy to just fire them and replace them randomly with anyone and hope it does better, I am sure every company did that.
You must be new to capitalism.
CEOs are extremely replacable. The one thing that differentiates a good CEO from a bad one is how much they STFU and let the actual workers do their job instead of shoving directives down everyones’ throat every time a shiny new waste of an ‘investment’ catches their eye like AI.
Not all CEOs are equally good or bad. Some help the company to be better, others are better at ruining it. Replaceable does not mean that ANYONE can do the job. You completely ignored my point.
So you’re saying Ubisoft execs aren’t inept morons seeking the latest money-grubbing trends?
I hate to break it to you, but yes: Anyone can replace that kind of executive.
I don’t think they’re talking about Ubi specifically. I agree that CEOs are “easily” replaceable but I also agree that some people would do a better job than others
That’s true of any position ever. Just because some would be great doesn’t mean the entire group cannot be far below average.
Maybe Ubisoft should restructure itself out of existence.
The beginning of the end of Ubisoft.
I’m glad the devs of Clair Obscur got out of this and did their own shit.
Some much “corporate speak” in the quotes from the Ubisoft CEO. Almost reads like random gibberish.
Cancelling Beyond Good & Evil 2 for a 13th time, huh?
Ha… ha…hahahahaha… Yeah right.
Reminds me of when EA decided to go player first
They are chopping the development teams and titles up into convenient bite-sized chunks. Ubisoft will hang onto the large titles in the Vantage Studios vertical, and the rest will be spun off or sold off. Any spun off studios will be saddled with crippling debt.
