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It’s not about Trix for those kids… It’s about mocking the rabbit about the privilege they have and which is forbidden to the rabbit.
The cruelty is the point.
There’s a sick satisfaction in denying an animal food. Especially a happy, friendly one.
Seriously, though, Trix ads were a great example of psychological manipulation. They don’t try to convince you that Trix is desirable—because of course everybody wants Trix—instead they frame the question: Does the rabbit get any? It was an example of the Thinking Past The Sale technique.
Yes. There’s lots of solutions. Those kids were just psychopaths.



