This past year, official social media accounts from the Department of Homeland Security, the White House, and other government agencies have adopted a distinct voice online. The posts look like memes, utilizing dramatic AI-generated art, general patriotic slogans, and cinematic language about “defending the homeland” and shaping America’s future.

But if you look closer, a pattern emerges.

Many of these phrases, images, and attached media aren’t just regular social media content. They repurpose language, symbolism, and cultural references with direct connections to neo-Nazi and white supremacist movements. It’s content that experts say is instantly recognizable to those who are in the white supremacist know, but can be largely invisible to everyone else.

There has been not one, but two posts from our government institutions that reuse a phrase ripped straight from William Gayley Simpson’s book Which Way Western Man?. It was published and promoted by the National Alliance—considered one of the “best organized” neo-Nazi groups in the United States. The book is antisemitic, racist, and explicitly states that Adolf Hitler was right.

  • Eddbopkins@lemmy.world
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    2 hours ago

    how did America become the NAZI home front? all the other countries needs to put a massive embargo on the USA untill this administration is out of power.

    • NotASharkInAManSuit@lemmy.world
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      19 minutes ago

      Well, it all started with the greatest and most successful genocide of human history, during which time we became the monolith of chattel slavery. This is literally what inspired the holocaust. So we started being the nazi home front somewhere around 100+ or so years before the nazis ever existed.

    • MinnesotaGoddam@lemmy.world
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      2 hours ago

      short version or long version? because bringing over a bunch of nazi scientists and engineers into our security apparatus in 1945 so they didn’t join the USSR certainly didn’t help.

  • Modern_medicine_isnt@lemmy.world
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    4 hours ago

    In a tiny bit of fairness. The US gov has always done a lot of things just like the nazi’s. It’s oh soo much worse right now, and they are not trying very hard (or at all) to hide it like the past. But some people are just now coming around to see how much the government manipulates the people rather than help them. So don’t expect the next administration to “fix” these things.

    • 4grams@awful.systems
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      8 hours ago

      You and me both buddy. It sucks seeing all this shit so plainly unfold, only to have what I thought was normal people not just ignore it, but get angry with me for trying to point it out.

      • wonderingwanderer@sopuli.xyz
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        7 hours ago

        They don’t want to break out of their little bubble of toxic positivity where everything is fine and you just need to put your nose to the grind and work hard to get ahead and everything will be alright.

        They think you’re an asshole for telling them EVERYTHING’S NOT ALRIGHT, and things aren’t going to be alright just because you ignore all the heinous stuff going on.

        But they’re like “nah, don’t spoil my vibe.”

        • FauxLiving@lemmy.world
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          5 hours ago

          They don’t want to break out of their little bubble of toxic positivity where everything is fine and you just need to put your nose to the grind and work hard to get ahead and everything will be alright.

          They think you’re an asshole for telling them EVERYTHING’S NOT ALRIGHT, and things aren’t going to be alright just because you ignore all the heinous stuff going on.

          But they’re like “nah, don’t spoil my vibe.”

          “That system is our enemy. But when you’re inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it.”

          • Morpheus, The Matrix (1999)
          • wonderingwanderer@sopuli.xyz
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            5 hours ago

            That whole trilogy is so philosophical and I’m down for it.

            People who twist it into some literalist interpretation and say “human minds can’t be uploaded into computer simulations” completely miss the point…

            • FauxLiving@lemmy.world
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              4 hours ago

              They did mix a lot of different symbology into it, but you are right that people ‘incorrectly’* interpret the meaning.

              *There’s something to be said that art is subjective and your interpretation is just as valid of as what the creator intended, but I’m specifically referring to the intended meanings stated by the writers/directors.

              I hate that the alt-right claimed the red/blue pill memes.

              The symbolism here is describing the process of breaking free of the illusions that you’re suffering under.

              The partisan’s who do things like tying this symbolism to a specific meaning (like ‘anti-/woke means anti/pro-LGBTQ’) is twisting the symbol, intentionally and with intent in some cases, to push a message.

              The underlying symbol of red-pill/woke/not illusioned/out of the matrix is simply describing the subjective experience of realizing that you were wrong about reality.

              At the current time in history, I think we need a lot of people to understand and internalize this idea and the idea that reality is harder than a comforting fantasy, but worth fighting for.

              • wonderingwanderer@sopuli.xyz
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                4 hours ago

                Exactly. People talk about “simulation theory,” but the truth is that we don’t have to be avatars in a computer in order for consensus reality to be contrived and dictated from the top down.

                It’s only a simulation inasmuch as “work hard and achieve the american dream” is a fabrication intended to keep us pacified. Streaming services social media feeds, drinking culture, all of that has replaced religion as the new “opiate of the masses.” Those are the circuses to go with your bread.

                But none of that implies we’re just chips in a circuit board. That’s called “losing the meaning in the symbol.”

                And besides, “life is just a computer simulation” is just the cyberpunk/transhumanist rendition of the “life is just a dream” that’s been floating around for as long as humans have been thinking about the nature of reality, whether you ask Zhuang Zhou, Patanjali, or Terence McKenna.

                You’re just as likely to be a disembodied spirit floating in the void as you are to be a computer chip, but all of that is beside the point that consensus reality is being curated for you by states and corporate interests.

        • 4grams@awful.systems
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          7 hours ago

          This is the hardest part. I am trying to let go of my anger as they slowly start to notice and pretend like either no one could have seen this coming, or they were against it all along.

          If one single person in my sphere ever just came to me and said “I guess you were right” that would do so much for my mental health. But I need to get past that, and just be happy they finally are coming around.

          I am exceptionally bitter seeing some of my formerly maga associates, getting heaps of praise for waking up while the same assholes praising them, were the ones telling me I’m the crazy one. Clearly still have anger to let go of…

    • Modern_medicine_isnt@lemmy.world
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      4 hours ago

      Part of the issue is that for all it’s evil, the nazi government was a functional government. Look at all it got done. So any functional government will have parallels. So we need to focus more on the paralells in intentions that are not common to most functional governments.

      • wonderingwanderer@sopuli.xyz
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        4 hours ago

        That’s not even true though, “the trains were always on time in nazi germany” is a false statement. It’s simply an emanation of nazi propaganda that bled into mainstream culture after operation paperclip.

        Actual nazi germany was run by corrupt sycophants incapable of getting anything done besides massacres, abductions, and genocide.

  • ProfThadBach@lemmy.world
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    9 hours ago

    the rest of the world needs to take note. The US and Israel are fascists states. Learn from history. Fascist will not stop until they are made to stop. I do not know how to stop it from the inside because my fellow countrymen do not seem to see the urgency of what is going on even though it was laid out in Project 2025.

    • AlecSadler@lemmy.dbzer0.com
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      8 hours ago

      I don’t know how to stop it either, because I don’t think we can (short of violent rebellion).

      Unfortunately, everyone’s just sitting around waiting for the midterms like it’s some panacea. I don’t think they understand that the damages done already will take at least 40+ years to reverse and that there’s a very, very high likelihood the midterms don’t really happen.

      • HubertManne@piefed.social
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        6 hours ago

        can stop if we don’t effectively create wealth. If our economy slowed to a crawl because maybe all our workers were not the most efficient. Some people won’t do violence but we can all bartelby the scrivner it up.

        • AlecSadler@lemmy.dbzer0.com
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          3 hours ago

          I suppose I could get behind the concept of that working.

          I don’t think I believe for a second enough people can do it, because the majority of us are stuck in the check to check cycle.

          • HubertManne@piefed.social
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            2 hours ago

            im not saying quit. im not saying show up. but I am saying don’t worry about getting fired and take your time. They say time is money and that is very much what they have stolen from us. We have been robbed of using all the nice formal niceties and taking our time and talking with customers and coworkers in an unhurried way.

    • GhostedIC@sh.itjust.works
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      2 hours ago

      We should have elected the guy who made a ministry of truth and used it to censor true facts under the guise of “misinformation” instead :(

  • Ilixtze@lemmy.ml
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    13 hours ago

    "Nazis won’t stop promoting their own nazi made propaganda; Nazis are loving it. "

  • melsaskca@lemmy.ca
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    9 hours ago

    I bet Kristi Noem has a leather nazi costume hanging in her closet with all her other “work uniforms”.