Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.
Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.
Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle
I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.
I don’t doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can’t bypass ads.
Someone in Google would have done the research because it’s not a simple case of
war profit = adblockusers * ad revenue per userI strongly believe they’ll stop once they hit a certain threshold/target of “reduction of adblock users”. They won’t go on like this forever.
Don’t forget they want to introduce things like WEI to lock down what devices and plugins you can even use on your own computer. That’s what Google stands for.
Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another “adpocalypse” type boycott from their advertisers.