Rhetoric does mean speech. It’s usually used in a political context, so incediary rhetoric would be incidiary (political) speech.
Other than that, rhetoric is often equated with the policies talked about, so Trump’s rhetoric would be anti-immigrant, anti-abortion, pro-Russia, etc.
As for the ‘it’s not rhetoric’ part of the title - I think they meant it’s not just speech, it’s verifiable - so no direct meaning of ‘lie’ anywhere although the meaning of ‘lie’ is heavily implied.
Wasn’t there a N64 Pokemon game (Pokemon Safari?) Where you take photos of pokemon?
I guess Nintendo quashed its own patent.