invest in Sherman Antitrust Act memes now
Unless Savannah is some girl he knows, not sure this lands. Savannah, GA wasn’t really ever ravaged in the Civil War or anything.
Atlanta’s the one that got leveled.
Like that is what you point out, and not the fact they got the wrong Sherman pictured lol. John Sherman ≠ William Tecumseh Sherman
Ha, another good point. I didn’t recognize the person so I just lazily assumed it was supposed to be “generic Union Soldier”
I knew it was the wrong Sherman, but in the case of Google, I’d want the Total War Scorched Earth type.
Here you go. Right guy.
Yeah. I just remembered from history class that he had given them a message saying basically “Surrender or I lay unholy seige apon the city and you either die by being blown up or starve to death.” and the name sounded good, lol. He did end up with the key to the city! Good old Sherman. Liked to laugh, sing, set fire to homes, sometimes with people in them, good old total war guy.
Best news I’ve heard all day! Break up Meta, too, while you’re at it!
Amazon.
Disney, Bayer, Unilever
Walmart, Kroger, Safeway (the latter two are in the midst of merging as well)
What about Microsoft and Facebook?
How do the people who make this comment every single time something like this happens, expect change when no one’s allowed to be first?
“They said smugly without an ounce of depth in their argument.”
Microsoft already lost an anti-trust suit in 2001. It’s in the article if you care to read it.
Thanks
We already had first Microsoft anti-trust suit, but what about second Microsoft anti-trust suit?
No one reads the articles man. I won’t lie, I’m guilty of it, but it’s mainly cuz Im lazy and go to the comments hoping someone will give a synopsis.
Not sure how that would work…
I’m old enough to remember the breakup of Ma Bell and the way that worked was the creation of a bunch of regional telecom services, that’s not going to work on the Internet.
I guess they could mandate spinning off Android, but that’s not really the problem addressed in the antitrust case, is it?
Maybe split the AdWords side from the Search Engine side?
Neither you nor almost anyone who upvoted you or replied to you read the article, huh
FTA:
“DOJ attorneys could ask Judge Amit Mehta to order Google to sell portions of its business”
That’s the author of the article speculating, they don’t know what it would actually look like any more than you or I do.
Bonus, as I noted, it doesn’t address the primary issue of a search monopoly. Even if they sell off those business unit, the search monopoly remains.
There was more discussion of potential remedies in the article than that.
Never forget that the baby bells slowly reassembled themselves. They’re not a single company but they’re down to 3 or 4 now
Which is exactly where it should be… having regional phone companies sucked. Having 1 phone company sucked. Having 3-4 is the least sucky, but we have real competition.
Before tearing apart Google and Amazon, I’df much prefer we have 3-4 choices for internet providers (unless we can turn them into utilities, then we should do that).
Fuck that. Any Canadian will tell you, you don’t want an oligarchy
Not breaking up Google because the effects would be inconvenient would literally be letting a monopoly regin because they’re a monopoly.
Shut down services if needed. We can adapt.
Making YouTube its own thing again wouldn’t be that hard.
I’d guess it would be a vertical breakup rather than horizontal: separate android, cloud, youtube, search, chrome, ads…depending on how aggressive they want to be.
If you seperate Youtube from Google, I cannot see youtube surviving. It’s probably a loss leader for them.
So YouTube shall fail.
I really don’t understand why people have that believe. They’ve heard over a decade ago that Youtube wasn’t making a profit (which was mostly because they reinvested everything to grow and become the monopoly they are now), but by how much money it’s raking in every quarter and with how monumental Google’s infrastucture is, I find it extremely hard to believe Youtube isn’t a big money machine by now. They’re really squeezing everything out of it not because they have to, but because they have a monopoly as a user generated video platform that has more to offer than just shorts.
I think it’s a combination of the old news, how expensive hosting video is compared to anything else, and how Twitch is basically a boat - a hole in the water that you throw money into.
People lose the connection that burning money like it’s going out of fashion is only step one in the game. Step two is capitalizing on the market share that you acquired in step one. And, as every social media company has shown, ad revenue and data harvesting are very profitable. Otherwise, every tech giant wouldn’t have pivoted to that years ago.
Pretty sure youtube is revenue generating on its own now. Youtube doesn’t work as a loss leader because it’s so different from all other products.
I’m drooling at the thought.
But if they’ve only been found to monopolize search, how does that remedy the search monopoly? Presumably the new separate Google Search company would still have a search monopoly.
I’m speculating, but perhaps the thought would be that separating Google Search from the rest of the company would deprive them of the alternative revenue streams they used to maintain their market position? If I remember the ruling against them correctly, one of the key pieces of evidence cited by the judge was that Google spent like 30 billion dollars a year to have 3rd parties use their engine by default.
But the ads on search are the big revenue driver for Google overall. Presumably those stay with the Google Search subunit, and they would have plenty of cash to do whatever?
Yes, I believe the figure they cited was that Google earns 73% of their revenue through ads. I imagine what they would have to do is bust up the ad services in addition to the various departments of Google. Each new entity formed gets to keep revenue from ads shown on their platform maybe? E.g. YouTube gets spun off into its own thing separate from Google proper. They get to keep ad revenue from what is shown on their platform, but they don’t get to touch any revenue from sponsored search listings, or from banner ads on other websites, etc.
That’s an approach that makes surface level sense to me, but I am neither a lawyer nor a business bro nor a tech bro. So, I don’t actually have the faintest idea if my idea bears any resemblance to reality.
without search and their abuse of that monopoly, google wouldn’t have dominant positions or massive market shares that many of their other properties (products, services, software, etc) have.
Google search has some features that alternative search engines don’t. I use DuckDuckGo for 99% of everything, but I occasionally use Google to see local busy hours, or sometimes any hours, reviews, phone numbers without navigating a shitty website, etc.
I think there are ways to break up Google search on its own, and make some of those features separate and accessible on other search engines.
Then there’s the matter of advertising, data collection, SEO, exclusivity with corporations like Reddit, etc.
Google is doing things with its search that seem to intentionally reduce the ability of other search engines to compete with them, and that’s really all that the antitrust laws are meant to prevent.
I think you go about it the other way: break data analytics and advertising off from everything else. If every unit has to be self-sufficient without reliance on data collection and first-party advertising I think you fix most of the major issues.
They removed something that I used to use: using “-word” to exclude a keyword. Apparently it is because advertisers don’t want you doing that, so they turned it into a weighting. So there are features and antifeatures too. I’ve seen ddg do that too before, but right now it works :)
Because that search monopoly allows them to boost their other products above all others. It’s not an impartial search result anymore. There is a financial incentive to favor their own products.
I think each of these needs to be handled in separate ways. For example, search could continue to be a conglomeration that includes maps, mail and possibly cloud. Android can just be split very easily into a separate company and same for Youtube, since that would basically be another Netflix or whatever.
Ads, in my opinion, is the most important one though. That absolutely has to be shattered into thousands of tiny pieces, all of which need to be forced to compete with each other, for the benefit of all internet companies anywhere. It would be a massive boon to companies everywhere and would provide an opportunity for lots of innovation in the advertising space, ie. trying ads that are less intrusive or ones that are cheaper because they don’t rely on tracking information.
And another thing I think people need to understand about search is that building the search engine is not the hard part - the hard part is figuring out how to pay for it. Search is really expensive - crawling websites, indexing, fighting spam abuse. That’s what really makes Google successful - the fact that they coupled it with advertising so that they could cover all the expenses that come with managing a search engine. That’s much more important than the quality of the results, in my opinion.
And as for Chrome: well, personally I think that monopoly has been the most damaging to the internet as a whole. I would love to see it managed as part of a non-profit consortium. There should not be any profit motive whatsoever in building a web browser. If you want a profit motive, build a website - the browser should just be the tool to get to your profit model, not the profit model itself. And therefore it should be developed by multiple interest groups, not just one advertising company.
Anyway, I know this is all an impossible fantasy. Nothing in the world is done because it’s right or wrong, it’s done because it serves whoever holds the most power. But if there were a just world, this is what I think it would look like.
There’s no reason Gmail should be included in search of it’s broken up. Otherwise agree though.
I think the problem with Google is that none of their side projects actually make any money. I don’t have a solution here
PBMs/healthcare conglomerating needs to be looked at as a top priority
And this Kroger Albertsons thing needs to be stopped for good
The people here who 1) think a breakup of Google will actually happen, and 2) think that a paid subscription model for a search engine have all been spending too much time in their Linux bubble.
If Google did this, everyone would just switch to Bing, or open AI’s new thing they are making. The general public will not be on board with that.
Great, now do the rest of them.
Good luck, I’m all for it, but good luck
It would probably do Google a world of good, depending on what gets split or spun off. A lot of Google products have unrealized potential that’s hamstrung by poor leadership and privacy issues. Maybe at least some of their products will be able to thrive on their own.
God I hope it ends up splitting off Chrome. I think Google has done a great job with Chrome. But the recent Manifest v3 makes it clear they’re going to greatly degrade their users’ experience for Google’s bottom line. And they’re using their market dominance to do it.
Isn’t Manifest 3 about 3rd party tracking cookies?
Everyones going ape about UBlock, but that’s an unintended consequence.
I’m very happy to have 3 party cookies more limited. FB already tracks me everywhere everywhen.
(But I will be very very sad when UBlock doesn’t work anymore)
That’s what they want to focus on. And hey, that’s great. But there’s no reason they need to limit how a user installed plugin can filter API requests. Ad blockers and the like were tools to help with the ads and tracking issue. So it’s great Google’s trying to help. But it mostly just seems like PR at this point.
What does that even look like as a business model, though? There’s an expectation now that you don’t pay for web browsers. What would a standalone Chrome, Inc. look like?
Something very close to Mozilla in my opinion. They’d have the browser as their core product, a few more apps as a logical extension of that (maybe a mail client like Thubderbird), perhaps Chrome Inc would inherit google’s office suite? That would be a breath of fresh air. Maybe revive a few of Google’s killed ventures that seemed more than promising.
Mozilla is about to have serous issues because almost 90% of their funding was from Google’s illegal payments to make them the default search engine.
So maybe not the best model after all.
Mozilla basically gets all its money from Google
Chrome on its own does not make Google money, in fact the only reason they care about chrome is because it helps Google search engine. I can’t find the article, but there was an email from a google exec saying something along those lines
Yeah, they could puppet the chrome company if the courts don’t keep a close eye on it. Basically there’s a good chance it would be another Firefox but with way more influence.
Cool. Take their search stuff, open source all the software, spin out an account service and 6 baby search engine companies.
Do the same with each of their massive properties.
This… Isn’t how large scale technologies work. Not even close, not even “same planet” close. That’s also not how antitrust breakups work, why open source private technologies? How do you think that’s supposed to work? How does that precedent work?
You could open source all ~15,000+ repos from my company, and be entirely incapable of actually operating the grand majority of it. And we’re, maybe, 1/10,000th the size of Google on the tech side.
You also can’t just “split” a single technology apart, that’s gloriously, ignorantly, simplistic. You’re talking potentially years of dedicated work by hundreds, thousands, of individuals to achieve something like that. How do you expect that to operate?
It’s going to be a nightmare to just rip seemingly unrelated, but interdependent, verticals of Google apart. Your request here is wholely unrealistic.
Woah woah woah hold on.
These are judges and lawyers, not software engineers.
Personally it sounds like the lawyers and whatnot can do the whole splitting up the business. It will simultaneously create a HUGE demand in software engineers as all this stuff just sort of stops working.
I think it’s a brilliant way to handle this.
Plus the effect it would have on software engineer salaries in general. Not that I have any potential conflict of interest in stating this opinion, not at all.
Fully support the action, don’t know how the timing works…
Best case, you only start to basically outline what this looks like before the election. Worst case, you enliven the complacent, left-centrist billionaires to vigorously join in with the perpetually batshit right wing billionaires to get trump in to “live to fight another day” with the reasoning of, “we need to save ourselves first, then we’ll deal with trump when he goes full fascist” and then they either won’t be able to or won’t care to because they won’t want to upset their share price.
Well, something, but that action is only temporary because those companies that were the result of the division are reunited to form or are acquired by other large companies.
Obviously they will no longer be what they were in the original company. But something is something.
Yea, I’m afraid of that, tbh, if more corpos go full elon.
PS: actually, they should be the ones afraid of the organized citizenry anyway, but we’re too fragmented ideologically, spatially, communicationally, see if voting can make up for it.
NY Post
Going to need a much better source than this.
Thanks.
Justice Department officials are considering what remedies to ask a federal judge to order against the search giant, said three people with knowledge of the deliberations involving the agency and state attorneys general who helped to bring the case. They are discussing various proposals, including breaking off parts of Google, such as its Chrome browser or Android smartphone operating system, two of the people said.
…
Last week’s ruling that Google was a monopolist was a landmark antitrust decision, raising serious questions about the power of tech giants in the modern internet era. Apple, Amazon and Meta, which owns Facebook and Instagram, also face antitrust cases. Google is scheduled to go to trial in another antitrust case — this one over ad technology — next month. Any remedies in Google’s search case are likely to reverberate and influence that broader landscape.
TIL, the ruling might actually carry some consequences. I guess we’ll see where this takes us.
So they’re breaking up Google but giving Intel more free money after it cut 15k jobs?
Google also cut 12000 jobs in Jan 2023, but it does not have an AMD or Nvidia to kick its ass in search when it fucks up.
Kagi is kicking their ass.
really? Is it growing that fast? I expected it would remain more niche than Linux, particularly if you need a subscription.
Oh I just mean in terms of product quality. It’s gonna take forever to even teach people they can change search engines.
Almost as hard as picking a lemmy server :D
Who?
Intel is a near monopoly and it controls the physical hardware that runs the entire universe with the exception of mobile devices and embedded.
If you’re going to break anyone up that’s who I would go for first but because of the pipe dream of making computer chips in 'Murica these idiot politicians keep propping up Intel’s Wall Street investors while its employees get fucked over.
At the very least the x86 duopoly has to end. It’s not only legal but kept the way it is because of legal contracts. The courts need to declare them void because their enforcement leads to the violation of antitrust laws.
IFS is struggling to compete against TSMC, Datacenter is bleeding and loosing Customers to AMD, Ampere. Microsoft, NVIDIA and Google are also working on ARM server CPUs. Client Computing Group is loosing marketshare to Apple and AMD, with Qualcomm also recently entering the ring. They had to kill Optane, sell their NAND business, they’re not really relevant in GPU, have to IPO Altera again to get some cash and Mobileye already had to be IPOd again.
Clearly the CPU market didn’t need intervention to get competitive again, Intel didn’t have the power to prevent others from competing in the market and as soon as they got complacent others got ready.
Relying on TSMC as the exclusive manufacturer for bleeding edge semiconductors would be insane. We need Intel and Samsung to remain competitive.
At the very least the x86 duopoly has to end.
AMD, Intel and Centaur/VIA have x86 licensees. ARM exists, RISC-V is gaining traction - No need to implement all the legacy baggage of x86 when you can start with something a little bit more current.
How is this related?
How does this affect or concern me?
No one really knows yet.
This could affect you in several ways:
Search Experience: If Google is broken up or forced to share data, you might notice changes in how search engines operate. Competitors like DuckDuckGo or Bing could become more competitive, offering better privacy, search results, or features, potentially giving you more choices. Privacy and Data: If Google is required to share data, there might be concerns about how your data is handled across different platforms. On the flip side, increased competition could lead to better privacy practices as companies vie for users. Technology and Services: Google’s services are deeply integrated into many products and platforms. A breakup could impact the availability, integration, or performance of these services, which might affect how you use technology in your daily life. Economic Impact: Google’s size and influence mean that any major changes could have broader economic impacts, potentially affecting industries related to technology, advertising, and beyond. This could indirectly influence job markets, investment trends, or even consumer prices.Overall, these changes could alter how you interact with the internet, your privacy, and the services you rely on daily.
did somebody specifically ask you to look at this and comment? just wondering why are you asking such a weird question
Didn’t know there were stipulations to me commenting here. My, my. What an extremely hospitable user you are to this new, welcoming website. User since last year.
well howdy and welcome, stranger! i was just wondering why anyone would leave such a comment. i didn’t intend too imply that you couldn’t comment, of course.
I’m hazarding a guess that since you immediately went and looked up statistics about my user account and included them in your reply, you’ve come here with a lot of habits from… the other place.
i don’t run this place or anything, and this is just my observation, so don’t take it as gospel. i would say that the tone here is generally a bit friendlier, so (imho) there is no need to assume hostility on the part of other commenters. i was just curious!
