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  • Tujio@lemmy.world
    24·
    14 hours ago

    That’s because they burn it. It’s a branding thing. Massive companies demand uniformity in flavor. McDonald’s puts huge amounts of effort into making sure that a big mac in Maine tastes exactly the same as a big mac in LA.

    Coffee beans are unpredictable, though. Beans from the same farm from the same crop can taste different month to month. So to make it uniform they overroast (burn) the beans.

    • MinnesotaGoddam@lemmy.world
      1·
      4 hours ago

      Massive companies demand uniformity in flavor. McDonald’s puts huge amounts of effort into making sure that a big mac in Maine tastes exactly the same as a big mac in LA.

      this is also why in-n-out expanded very slowly for a while. it’s about making sure your supply chain can handle the growth and you can train the employees to keep the culture of the chain.

      when they expanded too fast, their burgers got soggy. they haven’t fixed that.

    • surewhynotlem@lemmy.world
      71·
      13 hours ago

      It also helps keep some of the coffee flavor when you put in a quart of milk and sugar and flavoring.