Elon Musk’s polarizing political actions since acquiring Twitter, later rebranded X, in 2022 dramatically hurt the automaker’s U.S. sales, underscoring how deeply its fortunes are intertwined with the billionaire’s persona.

The findings quantify for the first time how the political actions of the world’s wealthiest person – including his role in U.S. President Donald Trump’s administration – may have cost Tesla billions in lost vehicle sales while benefiting rival electric carmakers.

Tesla’s U.S. sales would have been between 67% and 83% higher, or about 1 million to 1.26 million additional vehicles, from October 2022 to April 2025, had it not been for what researchers call the “Musk partisan effect,” according to a working paper from the National Bureau of Economic Research by Yale University economists.

  • LuxSpark@lemmy.cafe
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    23 days ago

    Just his politics? Not his holistically shitty personally, face, body, vibe and …aura?

    • TheFogan@programming.dev
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      23 days ago

      I mean… I don’t know shit about any other car manufacturers. If I were in the market for an EV, and the specs on a specific car sound best for my needs, and you tell me "Did you know the CEO of that car company, has a terrible personality, face, vibe and aura… I’d probably still buy the car.

      If you tell me the CEO of that company did a sig heil, created a group to slash pediatric cancer research, helped get the orange cheeto elected, supports the US republican party and the far right german party, constantly tweets and agrees with great replacement theory posts…

      Then yeah I’m not buying that car.

    • skisnow@lemmy.ca
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      23 days ago

      Sadly if you spend any time on LinkedIn, most management types still look up to him as a role model.

    • Tollana1234567@lemmy.today
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      23 days ago

      ketamine king, you can order ketamine on the TAP from elons blood. enough ketamine in his system to knock out an small elephant.

    • skisnow@lemmy.ca
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      23 days ago

      I could admire someone sticking to their principles in face of losing money, but when the principles are “be a dick to marginalised people for the lulz” you’ve just got a garbage human being

  • CharlesDarwin@lemmy.world
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    23 days ago

    I get it for those that were stuck in a loan, etc…totally understandable. But yeah, I have no idea why someone would buy his cars knowing what we all know now.

    Unless they support Nazis.

    I was pricing various solar setups and quite a few options involved the Tesla name. I just cannot imagine putting that on my house, which is likely to be something I hang onto even longer than a car…

    • Pennomi@lemmy.world
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      23 days ago

      I mean, I have one. But I got it a long time ago when it was the only long range electric car on the market. Now Tesla is the absolute last brand I would choose.

  • salacious_coaster@infosec.pub
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    23 days ago

    Meanwhile, in the land that was previously populated mostly by lifted, coal-rolling diesel trucks with “Prius Repellant” decals, Teslas are now everywhere shortly after February 2025 for some fucking reason.

  • fox2263@lemmy.world
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    23 days ago

    You’ve cost us billions in sales! Your views are killing the company!!

    Are you going to fire me?

    No! We’re going to pay you MORE!!

  • updn@lemmy.ca
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    23 days ago

    Fascist billionaire is still way too rich. Stupid people still buying nazimobiles

    • Tinidril@midwest.social
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      23 days ago

      Any model year 2024+ Tesla needs to be open game for vandalism. The damn things should be uninsurable.

  • YeahIgotskills2@lemmy.world
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    23 days ago

    Feels like if he could just STFU he’d be golden. I remember when he was widely seen in a positive light. He was practically messianic on Reddit back in the day. Then his innate pettiness came out when he called that diver a peado. It feels like his mask slipped then and everything after just reinforced the fact that he’s an unchecked and uncaring megalomaniac.